I love what I do

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Meet Fran Kelly

Founder & Chief Strategist, FSK Communications

My career is grounded in agency-based communications, guided by deep curiosity and a strong entrepreneurial spirit.

I opened FSK Communications in 2003 to provide businesses with customized strategic road maps for marketing-based awareness and growth. I’ve worked with a diverse range of clients, including Fortune 100 companies, start-ups and healthcare practitioners. Before that, I was co-founder and principal at an award-winning NYC PR agency, leading the health/lifestyle portfolio. I started my career with a love of writing (BA, Journalism @ NYU, magna cum laude), and trained at NYC’s best PR agencies.

I specialize in brand visibility, content creation, and message map architecture. I often collaborate with science, R&D and healthcare experts to translate complex information into compelling communication tools.

Category Experience

  • Health & wellness

  • Mass & prestige skincare

  • Sunscreen science and skin cancer prevention

  • Lifestyle

  • Aesthetic dermatology

  • FDA-regulated products and devices

  • Behavior change science

  • Food & beverage

 

FSK Roundtable was launched in 2020 as a scalable and fractional PR brand. Its mission is to provide cost-efficient PR services for small and mid-sized businesses that want to tap into the value of PR, but don’t have the skill set to execute a plan or budget to hire a PR firm. Roundtable is designed for business owners who want a more collaborative approach that lets them take on some of the hands-on work, while tapping into expert guidance and tools.