PR is a hard-working player in the marketing mix
Public relations is about more than just impressions or “hits.” It’s about storytelling. Making connections. And, puzzle-solving.
Each brand has its own DNA, a distinctive essence that defines WHO they are and WHY anyone should care.
Ideally, that story serves as the backbone of a comprehensive marketing plan that’s strategically constructed to drive meaningful engagement and measurable success.
A PR Plan provides guidance for the fundamental pillars of marketing:
Brand Narrative
Target Audience(s)
Communication channel(s)
While PR is a relatively small part of the marketing budget, a smart PR strategy boosts the value and efficiency of everything else.
FSK programs are powered by skills, strategy and insights
PR TOOLBOX
My skill set is broad, deep and ever evolving
STRATEGIES FOR SUCCESS
I work with amazing brands to build strategies that solve marketing challenges
ABOUT ME
I’ve been a PR professional for decades, and know what’s needed, what works, and what’s possible
I’m so proud of an outstanding roster of current and past clients
PR plans are not one-size-fits-all
I pull from an extensive set of skills and resources, and tailor each plan to fit a brand’s strengths, challenges, and personality. When needed, I call on a network of talented friends to join the team.
